John Cross Capital is a private equity firm that invest in hyper growth companies across multiple industries.

Founded in 2010 in Seattle by three visionary entrepreneurs with decades of experience in investment banking and venture capital, we represent a group of investors from around the world seeking to end cannabis prohibition and the social harms it causes. Through a combination of acquisitions, investments and incubation, we are focused on building a portfolio of global brands that will lead, legitimize and define the future of cannabis.

We have three fundamental beliefs:

  1. Cannabis is a mainstream product consumed by mainstream people;
  2. The end of cannabis prohibition is inevitable; and
  3. Brands will determine the future of the cannabis industry.

When prohibition ends, we intend to hold the most enviable position in the market and to generate significant returns – both financial and social.